Have you heard of the term bagvertising? This is a form of marketing, based on the idea of using the shopping bag as an opportunity to target potential customers through ambient advertising. You can find below some of the most creative ambient advertisements of shopping bags.
A great ambient campaign for the Earth Day 2010, created by DDB, Canada. This kind of guerrilla advertisement engages the target audience by creating out-of-the-ordinary changes to places where environmentalists are often found – in this case the bike lanes.
An ambient advertisement by Oral-B: “The electric toothbrush can remove plaque hidden between teeth better than a regular toothbrush”. Created by Leo Burnett, Japan.
A very nice idea and use of space by McDonald’s. This kind of ambient advertising is the one that gets noticed and talked about. The ad is created by TBWA Switzerland.
The “New Grip Bottle” Ambient Campaign by Coca-Cola is a great example of a non-traditional way of getting the attention of consumers outside of their homes. “Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to …
One absolutely amazing outdoor campaign by Hot Wheels, the brand for men of all ages. Original and excellent execution by Ogilvy & Mather, Colombia.
A unique guerrilla ad, created by Clement BBDO, Australia. The billboard advertisement aims at encouraging people to use seat belts when they are sitting on the back seat.
Cool ambient campaign created by DDB in Italy.
A stunning ambient advertising by Nitco Wood-finish tiles. It was released in India in 2006 .
A very cool ambient campaign by Pedigree. Unfortunately this is just a sticker and not a real cup with dog food.