Carlsberg: Probably the best beer in the world

Carlsberg don't do the weather, but if we did it would be the best weather in the world

Created in 1973 by Saatchi and Saatchi  Carlsberg’s tagline “Probably the best beer in the world” is very well represented in the following campaign. It doesn’t matter if it is “Probably the best weather” or “probably the best camouflage” it will remain to be probably the best beer in the world.

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